There are quite a number of things you can do to promote your products or services. But there is nothing quite like using the internet to boost your brand on a global scale. How so?
For one thing, the web is the only platform allowing you to advertise to a worldwide audience without spending a lot; in fact, with the right strategy it is possible to advertise for free. The internet is also filled with a wide range of information about marketing techniques to help get your company's name become a fixture in the minds of millions of people.
So if you want to get the word about your business out to a global audience, all you need is a good website design. And to achieve a professional-looking site, you need to incorporate these crucial design features:
If you want your website to look and feel smart, start with a smooth and well-thought-out navigation layout. This means that it has to be simple and easy to identify and use. Normally, you'll want five to ten items or buttons at the top fold. It's also advisable to use nav buttons that can be seen wherever you are on the site. All of these make browsing from one page to another easier and a more pleasant experience for visitors.
One of the first things that make a user want to linger on a site is the quality of the images posted on the landing page. Clear, crisp pictures always invite people to interact. But avoid using stock photos as they have been used too many times already. You want something original — something that sets you apart from the competition. It can be a good idea to hire a professional photographer to take outstanding snap shots of your products or your place of business to attract more people. Then, place the images strategically on your website.
If you want to give your audience a hassle-free experience every time they visit your site, consider using continuous scrolling. This is what most sites are using now because it allows for better user experience. People can immediately see the next story or post without clicking on a button.
Another popular style used in many websites nowadays is Parallax scrolling. In this technique, a website is presented as having multiple layers with its background either scrolling at a different speed or is completely frozen. This is best used if you want to break down a product into pieces and explain each part.
Gone are the days when you see embossed navigational buttons and fonts that tend to slow down loading speeds. Today, most web developers use simple illustrations with bright colours that are generally more pleasing to the eyes. Aside from that, this kind of design allows business owners like you to highlight what your company is really all about. And with its minimalistic approach, your website can look cleaner, more streamlined and more professional.
So you can interact with your audience wherever and whenever, you have to embrace the new way of creating websites, and that is responsive design. This type of layout allows images and website content to conform to any screen size, whether it be a desktop, laptop, tablet or smartphone. In other words, the site should be able to display clearly without requiring the user to constantly scroll up and down and side to side to see everything. This gives your audience a good experience, making them want to do business with you again.
There are other key features that you need to incorporate in your website design. What's important is that you use them correctly to ensure success.
Author BioZara Toft is a freelance writer for Corporate Design Solutions, a company that specialises in services such as web design in the Sunshine Coast. They also offer app development, search engine optimisation, and hosting services.