FAQ
Q. Why are rankings important to a website?
A. Search engine optimization techniques allow websites to achieve high rankings results on search engines lists. The better your website ranks in the results, the more traffic will hit on your website, which in turn drives more sales to your business.
Q. Do you guarantee we will stay there at the top of the rankings?
A. Although we cannot guarantee any business the top 3 positions, we guarantee our SEO services will give improved results, and we will make every endeavour to achieve this. And once you reach the top rankings we charge no more for your SEO work because we have achieved the results with our professional website optimization services.
Q. Do you operate across Australia?
A. Yes in Sydney, Melbourne, Adelaide, Brisbane and Perth.
Q. How long have you been in business?
A. Heffernan Advertising and Promotions has been in business since 1988 and Heffernan Webdesign Advertising was established in 2004.
Q. Do you have references we can check out?
A. Yes, we have numerous references just click here for information.
Q. What qualifications do your employees have?
A. Within our organization only the best and most highly qualified web designers, are chosen to deliver those results for our customers.
Q. What is web hosting?
A. Web hosts are companies that provide space on a server they own for use by individuals or organizations to connect their own websites via their internet hosting service to the internet.
Q. How does my domain name give me protection on the internet?
A. A domain name is your address of your website on the Internet. A domain name identifies your particular site, and no one else can own an identical one. However, it does not give the owner any rights as such to the chosen name and does not prevent someone else registering the same domain name with a different suffix such as .com, net, co.uk etc.
Q. Do I automatically own all the material on my website?
A. No. If your website has been designed by a website design house, copyright in the design and the look of the site will originally belong to the designer unless you specifically draw up written assignment to you for all copyright before or on completion of the website design.
Q. What is Pay-Per-Click advertising?
A. Pay-Per-Click advertising is advertising on the internet where the advertiser does not pay a fee to place an ad on the webpage; however they pay a certain agreed amount every time someone clicks on their ad link and is taken to a page on their website.
Q. How does, the Google sponsored links program work?
A. The Google's sponsored links Program works on a cost per click (CPC) basis, so once the web designer sets up your account, you only pay when someone clicks on your website advertising. You pay as much or as little as you wish depending on your budget. Your website advertising is guaranteed first page ranking on Google search engine lists.
Q. What is e-commerce?
A. E-commerce is the term for electronic commerce of buying and selling on the internet.
Q. What does indexing mean?
A. The Search Engine carries out indexing by storing all the information about websites and processing this information by adding web pages onto its database.
Q. How do the search engines function and what is their aim?
A. A Search Engine is a business with an online database with the capacity to search web pages on the internet for their information and index that information for servers. Most Search Engines such as Google, MSN and Yahoo have one or more servers who produce results with the aid of spider web software and constantly search web pages for indexing on its database. By the use of algorithms the database ranks the web pages by specific searches.
Q. What is search engine optimization mean and how will that help my website.
A. Search Engines rank websites by the number of search results they receive from the content of websites. By choosing the appropriate keywords and key phrases describing your content on your website pages means your website will rank higher in the results of the search engine optimization lists, when people search on the internet.
Q. How do you gather the relevant written information for people to read on our website?
A. The specialized technician and copy writer are given a thorough brief about the client's background, services, products, qualifications and position in their particular industry.
It is then the role of the technician and copy writer to research thoroughly to produce informative copy and images based on researched search engine optimization keywords and phrases.
We dedicate time in researching your competitor's sites, writing quality text, creating concepts with our designers, sourcing and securing better images as well as your own, with the objective of promoting your business professionally with search engine services, to achieve higher visitation from potential customers.
Q. Can we expect more calls and emails?
A. Yes. Our consultants on Search Engine Optimisation work closely with our clients over a period of 6 to 12 months - building a relationship with the view to greatly improve your own position in the SEO rankings by applying the benefits of our SEO services. This will result in more visitations to your website and inquiries from potential customers by email and phone.
Q. Can we add onto our website when needed?
A. Yes under our website management agreement, you can add onto your website if necessary during the contractual period based on our terms and conditions.
Q. Does your optimization program cover all search engines?
A. Yes. Our optimization program is directed to the organic listings field, where there are three major search engines and about six minor ones. Google, Yahoo and MSN are considered the Big 3 as they each have their own unique ranking systems.
Q. How would you go about producing our company movie?
A. Our professional video production team take the worry away from the client by filming commercials for your website either in our own studio or if preferred on site at our client's premises such as their display shop or retail outlet. We project manage the filming of the movie and we have all our own equipment and film crew right thru to the final film editing by our production staff.
Within your movie commercial we can promote product type information, technical information, trade information, images, and special effects such as website flash video images. We have a selection of professional presenters, actors and professional voice artists to make your website video commercial come alive.
Q. How do you produce a voice commercial on our website?
A. We take all the worry out of the producing your website voice over commercial. HWA supply a choice of talented artists for voice commercials on websites; professional website audio production including recording studio and equipment; voice commercial scripts and editing for the finished internet voice over commercial. It couldn't be simpler to have a professional voice over commercial on your website.
Q. Will people listen to our voice commercial?
A. Yes. Just imagine a professional voice commercial talking to the website viewer about the key points of your business whilst they have the time to listen and absorb key messages; because a well expressed voice over on a website is more effective than just the written content.